#Whosgonnawin

In the weeks leading up to Super Bowl XLIX, we asked fans to tweet for their teams using #WhosGonnaWin and tracked fandom on a digital map in real time.

We also created a mobile capture the flag game and allowed fans to paint their homes (or their rival's home) using Google Maps Street View.

Mobile capture-the-zip-code-for-your-team game.

Mobile capture-the-zip-code-for-your-team game.

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Users could paint any location using team colors in Google Maps Street View and share their creations on social.

Users could paint any location using team colors in Google Maps Street View and share their creations on social.