JUST ADD ICE

We launched a new brand platform with bedazzled bottles of ice, the kind you sip and the kind that blings, all across the country.

Photography by Aaron Muntz impressed clients so much that they deserved to be seen on TV. So, we created broadcast spots out of them.

We also partnered with viral video specialists VertexCGI to keep our new ice age going online with some eye-popping digital stunts.