LEGO Replay

We launched a brick donation pilot program activating owners of LEGO to pass along their used bricks to children in need. We created the name, logo, microsite, hero spot, and branding from scratch over the span of zero time.

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Here are some press clippings about the program:

WIRED

CNET

CNN

This initiative surpassed all benchmarks in the U.S. market and was rolled out worldwide as part of LEGO’s global “Rebuild The World” campaign.